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Why is there a substantial price difference between one CCTV supplier and another?

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Now here is a fascinating scenario: You are looking to purchase a new CCTV system for your business, you request quotes from several different CCTV suppliers, the quotes are on your desk and it is now time for you to make your final decision… However you are at a dead end, you can’t understand the drastic price difference from one supplier to another, you didn’t request gold plated cameras so why is supplier (A) 70% more expensive than supplier (B)? I have a suspicion that I may know the answer to why?